BlackBerry SXSW Collateral
BlackBerry was one of the main sponsors of the South by SouthWest Music Festival in Austin, Texas. We developed a campaign that broke out of the high-tech centered imagery and presented something a little more fun and approachable. We applied a collage of colorful icons to a wide variety of marketing materials, including posters, postcards, large stage banners, T-shirts, magnetic buttons, print ads and even a fortune teller.
Alternate Treatments
An earlier version that uses illustration instead of photography. Although we liked this approach it didn't make it past the keepers of BlackBerry's brand guidelines.
The original idea included "The Great Rock 'n' Roll Adventure", a contest to win an all expense paid trip to SXSW,
A more folk art inspired execution. Ultimately it was abandoned for beeing too far outside of BlackBerry's high-tech image.
This concept was deemed "a touch too metal".
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