The first time I heard someone say ‘experiential marketing’, we thought they had a speech impediment. Turns out, it’s a widely recognized methodology, that uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience. Well, the Mosaic experiential agency used money to trigger us designing two 16′x8′ wall murals for their brand new Toronto offices. Vector-clipartmashup mayhem ensued and the final result makes us smile.